About HeBi

Refresh naturally. Indulge consciously.

HeBi is a global beverage and food company dedicated to creating premium products inspired by cultural traditions and crafted for modern consumers. At the heart of HeBi is a simple but powerful belief: heritage has value, and when honored with care, innovation, and quality, it can create meaningful refreshment for today’s world.

Our mission is to celebrate culture while delivering exceptional taste, thoughtful ingredients, and elevated experiences. We draw inspiration from time‑honored recipes and global flavors, reimagining them with contemporary design, modern production standards, and a commitment to excellence.

HeBi exists at the intersection of tradition and innovation-where authenticity meets creativity, and where every product tells a story worth sharing.

The Story of Zobo Sparkle

Zobo Sparkle is HeBi’s signature beverage and the embodiment of our philosophy.

Inspired by zobo/sobolo/bissap, a beloved hibiscus drink enjoyed across West Africa and many parts of the world, Zobo Sparkle was created to honor a cultural classic while introducing it to a new generation of global consumers. Traditionally brewed at home and shared at gatherings, zobo represents hospitality, community, and refreshment. HeBi set out to preserve that spirit-while elevating it.

Zobo Sparkle transforms this heritage drink into a premium, sparkling botanical beverage. Made with hibiscus and carefully selected botanicals, it delivers a vibrant red color, a crisp sparkle, and a refreshing balance of flavor. The result is a non‑alcoholic drink that feels both familiar and exciting-rooted in tradition, yet unmistakably modern.

From formulation to packaging, every detail of Zobo Sparkle reflects HeBi’s commitment to quality, authenticity, and design. It is crafted for today’s consumers who seek better ingredients, cultural depth, and drinks that feel intentional and meaningful.

Vision

HeBi envisions a world where culturally inspired beverages and foods are celebrated on a global stage-not as novelties, but as premium, everyday choices. Through brands like Zobo Sparkle and many more, we aim to bridge cultures, spark curiosity, and create moments of refreshment that connect people across backgrounds.

Star Fresh Foods DBA HeBi is more than a beverage and food company. It is a platform for heritage, creativity, and modern expression-served one bottle or a bite at a time.

Mission

At HeBi, we craft premium, clean-label beverages and cocoa-infused foods that celebrate
Africa’s authentic flavors and natural vitality.

Our mission is to deliver products that refresh, uplift, and enrich lives-combining pure ingredients, sustainable sourcing, and functional benefits for modern wellness.

We exist to:

  • Champion African authenticity through world-class, preservative-free products.
  • Empower local farmers and communities that grow our botanicals and cocoa.
  • Lead innovation in natural beverage and food formulation using plant-based, nutrient-
    rich ingredients.
  • Promote mindful enjoyment-proving that what’s good for you can also taste
    extraordinary.

HeBi- Sip with Love. Bake with Joy. Live with Purpose.

Brand Positioning

HeBi stands at the intersection of heritage, wellness, and innovation — transforming Africa’s rich botanicals into premium, functional lifestyle products for modern consumers. From the vibrant Zobo Sparkle™ hibiscus drink to the indulgent Cocoa Fusion™ beverage and Cocoa-Infused Baking Collection, HeBi represents clean-label indulgence with authenticity, sustainability, and soul.
HeBi-Where Nature Meets Innovation.

Core Product Lines

  • Zobo Sparkle™ -Hibiscus-based sparkling beverage with pineapple, ginger, and natural botanicals.
  • Cocoa Fusion™ – Lightly sparkling cocoa-infused drink combining antioxidants and smooth flavor.
  • HeBi Baking Collection (Cocoa Fresh) – Cocoa-infused, nutrient rich baked goods inspired by natural wellness traditions.
  •  And many more drink SKUs

Core Values

  • Authenticity-Honoring Africa’s natural heritage.
  • Purity- No preservatives, just clean-label craftsmanship.
  • Empowerment -Supporting farmers and sustainable supply chains.
  • Innovation- Modern wellness meets traditional wisdom.
  • Joy-Every sip and bite crafted with love and purpose.

“ Millions of combinations, meaning you get a totally unique piece of furniture exactly the way you want it.”

“ Great tags, Millie has got used to it, nothing like the old tin tags of years gone by. Light weight and great colours available.”

“ Amazing product. The results are so transformative in texture and my face feels plump and healthy. Highly recommend! “

“ Millions of combinations, meaning you get a totally unique piece of furniture exactly the way you want it.”

“ Great tags, Millie has got used to it, nothing like the old tin tags of years gone by. Light weight and great colours available.”

“ Amazing product. The results are so transformative in texture and my face feels plump and healthy. Highly recommend! “

We pride ourselves on have a team of highly skilled

Slava Fedutik

- Founder, Chief Creative

Jennifer C.

- Founder, CEO

Valeriia Nadopta

- Founder, C0O